I’m in LOVE with these yoga instructor branding photos! Audrey is a Yoga Instructor and owner of Rapha Yoga. She helps others meet their goals including fitness, pain management, releasing physical tension, and stress release! I was so excited to capture these branding photos for Audrey’s new website and social media presence! Her business is brand new so her intention for the shoot was to create brand awareness, inspire others, educate, and showcase yoga as accessible to EVERYONE. She brings yoga to her clients whether it be in studios, living rooms, businesses, the beach and much more! She even does BRIDAL yoga with the bride and her bridesmaids to reduce stress before a wedding day!
I LOVE the name she chose for her business. Audrey has Chron’s disease and in her journey to find healing, she started praying to God by a name of His that is very special to her, Jehovah Rapha, which means The Lord My Healer. It’s the perfect name to represent her business and it’s an important part of her brand story! Audrey’s brand words we kept in mind for the shoot were personal, healing, and uplifting.
A fun fact about these yoga instructor branding photos is that instead of traveling to 3-4 locations like I usually do with my clients, we shot everything at ONE location, a beautiful house on the water in Poquoson, Virginia! We had a TON of variety in this 4-story house (with an elevator haha)! and the options were endless with spaces for poses, lifestyle images, and headshots! Audrey blew me away with her flexibility, knowledge of the practice, and sweet and welcoming personality. I have never really tried yoga and I walked away wanting to book 1 on 1 instruction with her ASAP!
Huge thank you to the Crawfords for hosting us at their breathtaking home, About Face Makeup for slaying Audrey’s makeup, and TJDavidsonFilms for documenting the shoot (you can watch the vlog here)!
Want to learn more about my branding sessions for entrepreneurs? Find all the info here:
PERSONAL BRANDING EXPERIENCE
Audrey brought her friend Annie to pose for a couple of one-on-one instruction branding photos! Her website is going to be LEGIT haha!
Interested in booking your own personal branding session with me? Find all the info here: Personal Branding Experience! Don’t forget to download my personal branding photography checklist below so that you can start building your inventory!
