Listen on: Apple | Spotify | YouTube
UPDATED: December 2025
If you’ve ever stared at your phone thinking, “What in the world am I supposed to post today?”
Just know … same.
You are not alone.
As branding photographers, we overthink our content more than anyone. We want every post to look polished, feel on-brand, and speak directly to the dream clients we want to work with.
And then, life happens.
Galleries to edit.
Clients to serve.
Shoots to prep for.
Suddenly, content slides right to the bottom of the list.
Here’s what I’ve learned: Content doesn’t need to be complicated. It doesn’t need to take hours. It definitely doesn’t need to feel like a chore.
Content is simply another way to create. It is how you show your personality, your client experience, and the magic behind your work. When you stop trying to be perfect and start focusing on connection, everything becomes lighter.
In a recent conversation with Dallas-based branding photographer and content strategist Sophie Hunter, we talked through ten simple content ideas you can try this week (or just anytime). These ideas work for any branding photographer, especially if you want easy, high-trust ways to show up and attract the right clients.
This episode is actually available on Spotify and Apple Podcasts, so if you’re driving or just doing your thing around the house, I can keep you company while you listen. And if you want to watch the full conversation, you can catch it on YouTube too.👇
Or, if you’re up for a quick good read, go grab your iced coffee. Let’s dive in.
1. Instagram Story Q&A: Let Your Audience Tell You What They Want
When you feel stuck on what to post, let your audience guide you. Story Q&As are one of my favorite low-pressure ways to show up, build authority, and get endless content ideas.
Open your Stories, add the Question box, and ask something simple like:
“Ask me anything about brand sessions.”
or
“What do you need help with this month?”
Record a quick talking-head reply or pull a photo from your camera roll. It does not need to be perfect. Your goal is to share value and start conversations.
Save every question you receive and add them to a running document in Notes, Notion, or Google Docs. Those questions can become Reels, newsletters, blogs, podcasts, or carousel posts. You will never run out of ideas again.
2. Create a Short Challenge or Mini Series
There is something powerful about declaring a series. It gives you structure, keeps you accountable, and gives your audience a reason to come back.
You can create a personal challenge, like a 14-day talking-head practice, to get more confident on camera. Or you can create a public series that speaks directly to your dream clients. Examples include:
- Five days of brand shoot outfit ideas
- Seven ways to pose when you feel awkward
- Three days of creative locations for small businesses
A series removes decision fatigue. You already know what tomorrow’s post is. All you have to do is show up and publish.
3. Talking-Head Videos That Build Trust Fast
Talking-head videos help potential clients feel connected to you immediately because they can hear your voice and see your energy.
If talking on camera feels intimidating, start in Instagram Stories. They disappear in twenty-four hours. You can experiment without pressure.
Once you feel comfortable, take your Story clips and repurpose them into Reels. Use the same clip. You do not need to re-record it.
If you overthink your words, try this:
Record in one take, even if you ramble or mess up. Edit out what you do not need.
This gives you a clean and natural clip that still feels like you.
If sitting still makes you nervous, walk while you record. Movement helps you relax and talk as if you are chatting with a friend.
View this post on Instagram
4. Bite-Sized “How-To” Tutorials Your Audience Saves
Short tutorials are incredibly engaging because they teach something your clients want to know. They are saveable, shareable, and easy to create.
Think about the questions clients ask you often:
- How to choose outfits for a brand session
- How to pose when you feel awkward
- How to find good window light at home
- How to prep products
- How to choose props
Break your answer into three or four steps. Simple is best.
5. Turn Your Portfolio Into Scroll-Stopping Reels
You already have a library of content. Your client work is perfect for Reels.
Now, repurpose them.
Choose a theme like “Brand photos for lifestyle coaches” or “Creative portraits for personal brands.” Place your images in a vertical 9:16 canvas so they fill the entire screen. Add a trending audio track.
Here’s how I pulled this together with these gorgeous photos and landed on the theme “Branding Shoot Outfit Inspiration.”
View this post on Instagram
If you want to boost engagement, start with a behind-the-scenes clip and transition into final photos. It grabs attention immediately.
6. Collaborations and Shout-Outs for Faster Growth
If you want to reach new audiences without doubling your workload, start collaborating. When you partner with another creator or client, your content appears on both of your feeds, and your reach grows instantly.
You can collaborate with clients by inviting them as collaborators on session highlights. Or you can partner with makeup artists, stylists, coaches, studio owners, graphic designers, or local businesses that share your audience.
You can even collaborate with other photographers. Think BTS swaps, co-created Reels, portrait sessions of each other, styled shoots, or educational content.
Collaborations bring in fresh energy and new eyes on your work.
7. Go Live and Repurpose the Replay
Going live can feel intimidating, but you can make it simple. Treat it like a conversation with your community. Announce it ahead of time and choose one clear topic.
Ideas include:
- Three ways to prepare for your next brand session
- What to expect on shoot day
- Q&A about your client experience
- Tools you use on every shoot
Set up in front of a window light, prop your phone on a tripod, and place a few sticky notes nearby with your talking points. If you do not want to go live alone, invite a guest.
The replay is a content goldmine. Trim it into Reels, upload to YouTube, or turn it into a podcast episode. One live can become multiple pieces of content.
8. Use Trending Audio Without Losing Your Voice
Trending audio helps with discovery, and Instagram now shows which audios are trending inside the Reels editor. Use them as background for your portfolio clips, BTS moments, or talking-head videos.
Use trends as inspiration, not rules. You do not need to recreate someone else’s joke or style. Add your personality.
Spend ten minutes once a week saving audios you like. When you batch content, your favorites will be ready.
9. Time-Lapse Your Creative Process
Time-lapse content is easy and surprisingly engaging. Set your phone down, hit record, and let it film while you work. Speed it up during editing.
Ideas:
- Editing sessions
- Studio setup
- Styling props
- Creating flatlays
- Prepping outfits
- Packing gear
You never need to be on camera if you do not want to. It is the perfect low-energy content idea.
10. Behind-the-Scenes Content That Builds Trust
Behind-the-scenes content helps clients picture themselves working with you. This is one of the fastest ways to build trust.
Capture moments like:
- You posing and directing clients
- Styling or adjusting lighting
- A client’s reaction when they see a great shot
- The overall vibe of your set
- You celebrating a final image
Use a tripod, a phone clamp, or a small device like a DJI Osmo. BTS content feels authentic and real. It shows clients exactly what it is like to work with you.
Final Thoughts: Keep It Simple and Keep Creating
You now have ten easy, plug-and-play content ideas you can start using this week. You do not need to try them all. Choose one or two that feel fun and simple.
Consistency will always beat perfection. Remember, you are speaking to the right people, not the most people.
If you feel stuck or overwhelmed, that’s normal. You’re not behind. Creating content is a skill, and it gets easier with practice.
👉 Click here to get Sophie’s Content Calendar of Ideas
For more stories, tips, and encouragement, listen to the full episode with Sophie Hunter. It will give you the boost you need to show up, stand out, and attract the dream clients already looking for you.
Which of these ten ideas are you up to this week? I’m only a DM away on Instagram @angiejanine, and I’d love to hear from you!
Much love,
Angie <3
