Angie sharing her proven ways how to market photography business.
Angie McPherson

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Marketing Strategies for Branding Photographers

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Angie

I’m a branding photographer and marketing strategist helping creatives grow their business with clarity and confidence.

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UPDATED: December 2025

If you’ve been craving simple and effective marketing strategies that actually feel doable, this episode is going to feel like a deep breath. I’m pulling back the curtain on the two-part system that helped me book dream clients, grow my visibility, and build a booming branding photography business.

If you’re trying to fill your calendar, attract more aligned clients, or finally become findable online, you’re going to walk away with steps you can use today. So grab your notebook, tune in, and get ready to market your business with more confidence and intention.

Or if you’d rather see me talking it out, this episode is up on YouTube, too. Come hang out with me out there (and hit Subscribe as well!). 👇

What This Episode Is About

I’m sharing a replay from a live training inside my free Facebook group for branding photographers. We dive into the foundations that help you book consistently without being on every platform or burning out.

You’ll hear real examples from my business, mindset shifts that make marketing feel lighter, and action steps you can make your own.

The Core Marketing Strategies Every Branding Photographer Should Use

Here’s the heart of what I teach.

✔️ One strategy that helps you get out and connect with potential clients

✔️ One strategy that helps clients find you and connect with you

These two approaches work together. They help you stay visible, build trust, and nurture relationships without feeling like you have to do all the things.

If you’ve been overwhelmed by marketing advice, this part alone is going to feel like a game-changer.

Practical Ways to Find Branding Photography Clients (Without Feeling Salesy)

We talk through easy and organic ways to get in front of potential clients online and in person.

Things like Facebook groups, community events, coffee shop networking, and simple conversations with local business owners.

I even share the story of how bringing my camera to the farmers’ market turned into connections and bookings I never expected. These little moments show how approachable marketing can feel when you lean into what comes naturally.

Marketing Strategies That Help Clients Discover You

Angie on her laptop, sharing winning strategies that help branding photographers attract dream clients.

This is the long-term visibility side of your business.

I walk you through the platforms and systems that help your dream clients find you, sometimes years after you created the content.

You’ll hear me break down:

  • Blogging for branding photographers
  • How SEO helps you show up when someone searches for a photographer in your city
  • Why Pinterest is still a visibility powerhouse
  • Simple opt-in ideas to grow your email list
  • The type of content that keeps you discoverable on Instagram, LinkedIn, and more

I even share how one old blog post landed me a national client. That’s the magic of leaving digital breadcrumbs (you’ll understand what I mean when you get into it! 🤭).

Why These Strategies Matter

Branding photographers juggle so much. Shoots, editing, content, communication, all the things. Marketing can slip to the bottom of the list until inquiries slow down.

This episode is your reminder that:

  • Consistency doesn’t have to be complicated
  • You can build a system that fits your personality
  • Simple and intentional content pays off long-term
  • Genuine connection still builds trust the fastest
  • A strong client experience creates repeat clients and referrals

If you want more aligned clients, more visibility, and more confidence in how you market your business, this episode brings you back to the basics that actually move the needle.

🎧 Listen to the Episode

AppleSpotify | YouTube

Hit play to hear my favorite marketing strategies for branding photographers and the mindset shifts that help you book dream clients again and again.

Want to Put These Strategies to Work?

Download the free Local Market Domination Checklist, created for branding photographers who want to get found locally and book more aligned clients.

FREE DOWNLOAD

Local Market
Domination Checklist

Your step-by-step roadmap to becoming the go-to branding photographer in your city.

If you’re into long walks, marketing yaps, Work From Disney days, behind-the-scenes biz life, and the occasional LOL moment, you’ve come to the right place.

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