Have you ever noticed how easy it is to pour all your energy into your clients’ brands while your own marketing sits on the back burner? 👀
From becoming the go-to branding photographer in Virginia to relocating my business to Florida, I’ve now photographed branding shoots in more than 20 cities across the country.
What I’ve learned is that thriving in any market comes from simplifying and taking intentional action, not adding more hustle to your plate.
That’s exactly why I created the Local Market Domination Checklist. It’s filled with simple, intentional steps that help you build momentum without needing complicated strategies.
Inside, you’ll find ways to:
✨ Strengthen your positioning so you are seen as the go-to in your city
✨ Show up consistently without overthinking content
✨ Build authority beyond social media
✨ Attract premium clients in your local market
Here’s a closer look at what you can expect from this checklist.
Strengthen Your Positioning (So You’re Seen as the Go-To in Your City)
Most photographers are incredible at what they do, but still struggle to stand out online.
Their feed looks beautiful, yet the inquiries don’t reflect the effort.
When your message isn’t clear, clients can’t tell what makes you different, so they scroll right past and book someone else.
This phase helps you change that by teaching you how to show up with clarity and confidence.
Inside, you’ll:
- Define your superpower so your value is unmistakable.
- Identify your dream clients and attract them with intention.
- Craft a brand promise that instantly communicates your authority.
- Refresh your photos and packages so your brand naturally says “premium.”
Show Up Consistently (Without Overthinking Content)
If marketing feels like a full-time job, you’re not alone.
I’ve seen many branding photographers get caught in the cycle of posting randomly, disappearing for weeks, then panicking when inquiries slow down.
When showing up feels like a chore, consistency slips, and visibility fades.
This phase helps you simplify your strategy so you can create momentum that lasts.
You’ll:
- Choose 3–5 content pillars so you always know what to share.
- Batch a week of content in one sitting to save time and stress.
- Use local SEO keywords so clients can easily find you in their city.
- Share one client win or behind-the-scenes story each week to spark connection and trust.
Build Authority Beyond Social Media
Instagram is great, but it can’t be your only marketing plan. When engagement dips or the algorithm shifts, your business shouldn’t take the hit.
Building authority means creating something that lasts.
In this phase, you’ll learn how to expand your reach beyond social media and start building long-term trust.
You’ll:
- Create a simple freebie (like this checklist!) to grow your email list.
- Add a clear CTA in your bio and website to point people toward it.
- Send a short welcome email that offers a quick win and builds credibility.
- Repurpose your emails or tips into blog posts so your expertise continues working for you.
Attract Premium Clients in Your Local Market
There’s nothing more draining than working hard for clients who love your work but can’t afford your rates.
You deserve to work with clients who see your value, pay your worth, and keep coming back.
This phase helps you create a business that grows steadily and sustainably.
Discover how to:
- Build an unforgettable client experience that keeps people returning.
- Set up a simple referral system that brings in warm, ready-to-book leads.
- Introduce retainer or quarterly content-day packages that create consistent income.
It is a step-by-step roadmap you can return to again and again as you grow!
Once you’ve had a chance to look it over, I’d love to hear your biggest takeaway or question!
Just click here to DM me on Instagram!
Cheering you on, always 💛
