I am so honored to have been interviewed by Elizabeth McCravy on her Breakthrough Brand Podcast. I’m a long-time listener and love the content she shares surrounding marketing and branding!
We got to meet in real life at a conference in January where we were both speakers. Since we were seated right next to each other and I was in the midst of launching my branding photography course, we couldn’t help but talk about all things marketing, education, and social media!
This podcast is a true continuation of those conversations! In this episode, we go in a lot of different directions and cover SO much. There’s something here for every business owner (especially if you’re interested in offering digital products, courses, or memberships). It’s a fun marketing strategy chat with two marketing lovers haha!
Here’s what we discuss:
- My journey to offering education (including starting with beta students)
- Creating a marketing plan for your launches
- What I see working right now in marketing digital products and courses
- Selling on social media (in a non-sleazy way!)
- Repurposing content for YouTube and YouTube Shorts
- Facebook groups for your courses
- Marketing to multiple audiences
- How to love social media again
- and so much more!
Click below to listen (or watch) and feel free to comment with any questions or takeaways!
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