Listen on: Apple | Spotify | YouTube
If you’ve been craving real, honest advice on how to build a loyal client base as a photographer, you’re going to love this episode. I sat down with the one and only Jasmine Star, CEO, business strategist, powerhouse speaker, and someone who has significantly influenced my own career, to discuss what it actually takes to create clients who stay with you through every pivot and every offer.
Whether your goal is to book more repeat clients, grow your branding photography business, or expand into education and digital products, this episode is full of insights you won’t hear anywhere else.
Come hang out with us on YouTube and hit subscribe so you don’t miss a thing.👇
Why Photographers Need Loyal Clients (Not Just One-Time Bookings)
Jasmine shared how she has created true superfans who have followed her through every season of business, from wedding photography to running a multimillion-dollar brand.
We talked about:
- What truly separates a loyal client from someone who casually follows along
- How your content builds trust long before someone hires you
- The small touchpoints that turn one-time clients into long-term, repeat relationships
If you’re trying to scale your photography business, this level of loyalty makes your growth sustainable, predictable, and genuinely enjoyable.
The Research Strategies That Shape Your Offers and Your Next Pivot
One of my biggest takeaways from Jasmine was her refreshing approach to research.
Instead of guessing what her audience wants, she studies:
- What she needed in the earlier stages of her own journey
- The patterns she notices as her audience grows
- Real stories and pressure points from seven-figure entrepreneurs
Photographers will especially love this part if you’ve been thinking about expanding into education, digital products, or mentorship programs.
It’s a powerful reminder that your next offer does not need to be perfect. You simply need to understand where your audience is headed.
Scaling Your Photography Business: Systems, Teams, and Product Suites
We also dove into the behind-the-scenes of building a product suite, hiring support, and creating systems that allow your business to grow without burning you out.
Inside the episode, we cover:
- The signs it might be time to pivot your photography business
- How to step out of the day-to-day grind
- How systems and support free you up to create your next offer
- Why photographers should think beyond one-off shoots
If you’ve been feeling a nudge to step into branding photography, education, online offers, retreats, or mentorship, this part will absolutely spark ideas for you.
Tune In to Learn How to Build Loyal Clients Who Book Again and Again
If you’re ready to elevate your marketing, strengthen your community, and learn how to create superfans who support your growth at every stage, this episode is for you.
🎧 Listen to the full interview on The Angie McPherson Show.
Listen on: Apple | Spotify | YouTube
If you’re a branding photographer who wants clients to find you, trust you, and keep coming back, download my free Local Market Domination Checklist to start building that kind of visibility locally.
And of course, come hang out with me on Instagram so we can stay connected. I’m always sharing tips, behind-the-scenes, and encouragement for branding photographers:
You can also connect with Jasmine and dive deeper into her world of business and marketing brilliance.
And if you love it, share this podcast episode with another photographer who is working toward their next level, too.
Always rooting for you,
Angie <3
