Angie is a branding photographer, marketing strategist and hype-woman for creative entrepreneurs

close

5 Benefits of Personal Branding Photography

This might be my favorite topic! As a photographer and marketing maven, I am SUPER passionate about entrepreneurs getting in front of the camera to elevate their brand!

So, what is Personal Branding Photography?

Personal Branding Photography provides imagery for entrepreneurs to uplevel their brand, tell their story and connect with their audience on a personal level to grow their business. These photos will showcase your unique personality and can be used in a variety of ways throughout your website, social media and marketing efforts! It’s all about capturing who you are, what you provide and what makes your brand unique. Headshots, your workspace, creative process, tools of your trade and MUCH more!

If you’ve been struggling with putting yourself out there, I’m sharing 5 benefits of Personal Branding Photography below!

5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography

5 Benefits of Personal Branding Photography

Tells Your story

Your story is uniquely yours so share it with beautiful, eye-catching imagery! Whether it’s on your website, blog, in a social media post or through email marketing, tying it to an image will give a visual to your message.  Are parts of your story inspiring, motivating, entertaining or educational? Be sure your images reflect that!

Creates Connection with Clients

I have learned that sharing my passions, dreams, fears, and vulnerabilities attract like-minded clients more than any type of content I post! Most of us entrepreneurs mainly run our business online so we have to work extra hard to get our authentic selves represented in the digital space.

Sets yourself apart

What are you bringing to the table? Own it! You offer a unique experience that no one else does so give insight into it with images tailored to that experience!

Uplevels your brand

Okay, my love for marketing is coming out now haha! Sharing consistent imagery customized to your business will elevate brand recognition! Use fresh and branded photos on your website, social media, email marketing, advertising, welcome guides, pricing guides, guest blogs, etc. and I guarantee you’ll stay top of mind when people need a service you provide!

Presents a Professional Business Image

When clients see professional, quality images throughout your platforms, they’ll know you take your business seriously. A professional headshot (you are the face of your business!), photos of your products, tools of your trade and you in your element will help position you as an expert in your field.


Can you see how these benefits all come together in elevating your brand and business? If you don’t know what type of images to have in your cache, I’ve got a quick solution! I’m giving you a Personal Branding Photography Checklist so that you can start building your inventory (get your camera or iPhone ready)!

And here are some of my own personal branding photos!

5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography

5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography

download my free resources

yes, please!

Capture who you are as an entrepreneur and what makes your brand unique. With this checklist, start building your inventory of branding images (get your camera or iPhone ready)!

personal branding photography checklist

download

yes, please!

Check out my gear list including cameras, lenses, equipment and other accessories I use to photograph products inside my home for clients!

Product Photography Gear List

download

Fill in the gaps and think outside the box with fun and bizarre holidays! National Coffee Day, Best Friends Day, Have Fun At Work Day & more are just WAITING to help you connect with your audience on social media.

2020 FUN & BIZARRE HOLIDAY CALENDAR

download

Follow @ANGIEJANINE for more
fun on Instagram!

Follow @ANGIEJANINE for more fun on Instagram!