If you’re looking to book your next branding photography client… and SOON, I have some tips for you! These tried-and-true methods will help you stay top of mind, provide value, and attract your dream clients. Here are 3 actionable ways that you can book your next client THIS WEEK:
1. Reach out to your past clients
Email each client and see if they’d like to get another shoot on the calendar! Include a personalized note about how awesome it was to work with them, how you’ve loved seeing them use the photos, and share a few ideas of how you can work together again this year. Let them know about any new services or packages you may have added since you last worked with them and share your availability over the next 3-6 months.
2. Follow Up With Previous Inquiries
Sometimes inquiries will say ‘not right now’ or may ghost you. Don’t be discouraged! Reach out with a friendly email to follow up and see if they are now in a season of needing fresh branding photos and share your availability. I recently contacted my 2022 inquiries who never booked and was surprised by the response. A handful said that they were ready to work with me!
3. Create a 5-Day Content Marketing Plan
This is such a fun and creative way to attract new clients and re-engage previous clients. Post on your favorite platforms (i.e Instagram, blog posts, email marketing, etc.) and share valuable content like behind-the-scenes, client transformations, insight into your business, and more. Show your audience how fun and transformative it is to work with you and watch those inquiries come in! Click the links below to see some recent examples of my content marketing on IG. Feel free to use these ideas and make them your own:
- Remind audience that you’re taking on new clients (and sharing where you want to shoot)
- Share a client transformation
- “Time to update your headshot!”
- Tips for choosing a branding shoot location
So there you have it! Three quick and actionable tips that you can implement this week to book your next branding client. Comment below and tell me which one you’ll take action on first!
Want a head start on your 5-day marketing plan?