What Makes Flodesk Stand Out?

Simple Pricing Structure: Flodesk offers one monthly rate that allows you to grow your email list without incurring additional charges. This means you can focus on expanding your audience without worrying about extra fees. Click here to use code ANGIEMCPHERSON to get 50% off your first year of Flodesk!

User-Friendly Email Builder: With its intuitive drag-and-drop email builder, creating beautifully branded emails is a breeze—no coding skills or design team needed. This allows you to spend more time behind the camera and less time on technicalities, so you can put your energy into creating stunning branding photography for your clients.

Strategically Designed Templates: Flodesk provides an array of stunning templates that are customizable to reflect your brand’s unique style. You can ensure your emails not only look great but also drive conversions, which is crucial for attracting high-value clients who are looking for branding photography services.

With these unique features, Flodesk has become my go-to choice for email marketing, and today I’m excited to share my four favorite features that make it a game-changer for photographers.

Fun Forms to Grow Your List

Flodesk makes growing your email list easy—which is vital when you’re connecting with potential branding photography clients. With their new forms (Link in bio, Video forms, and Spinner forms), you can easily capture leads while keeping everything 100% on-brand.

• Link in Bio Forms: This feature is perfect for photographers promoting their services through social media. You can showcase up to six links and include an email opt-in form all in one place. So, if you’re sharing a post about a recent branding shoot, you can direct followers to this form and watch your email list grow! This is especially useful when you’re launching a new service or building a waitlist for branding mini sessions.
• Video Forms: Adding a personal touch with a video is key when you’re a brand photographer. Embed a video in your opt-in form to introduce yourself, show a behind-the-scenes look at a session, or explain the benefits of branding photography. It’s a fantastic way to connect with potential clients on a deeper level and demonstrate the value of your work, setting the stage for an authentic client relationship.
• Spinner Forms: Who doesn’t love a little gamification? Spinner forms allow your audience to “spin the wheel” for a discount or special offer. This can be an exciting way to promote your services, converting more visitors into clients eager for branding photography sessions. It’s a fun and engaging way to build interest and excitement around your offerings.

Smart Link Actions

With Flodesk’s Link Actions, you can do more than just add a link to your emails—you can automate what happens when someone clicks! Imagine sending out an email about a new branding session and knowing exactly who clicked on the booking link. Now, Flodesk lets you create segments or trigger workflows based on link clicks.

For example, if someone clicks on your “Learn More About Branding Photography” link but doesn’t schedule a consultation, you can set up an automated follow-up email with additional information or a limited-time offer to encourage them to take the next step. This level of automation allows you to nurture leads effectively and maintain an organized approach to your email marketing.

Additionally, if you offer various types of branding photography sessions, you can segment subscribers based on their interests, ensuring you’re sending the most relevant content to your audience. This tailored communication is essential for building trust and rapport with potential clients, ultimately leading to more bookings.

Data-Driven Decisions with Analytics

As photographers, we’re visual people—and Flodesk’s Analytics make it easy to see exactly how your emails are performing. The platform gives you clear, visual insights into metrics such as open rates, click-through rates, and even form conversions. Let’s say you send out an email featuring tips on how to prepare for a branding session. Flodesk Analytics can show you which subject lines got the most opens or which links were clicked the most (like that “Book Your Session” button). This data empowers you to refine your approach for future emails, whether it’s adjusting your subject lines, sending on a different day, or tweaking your calls to action.

With data guiding your strategy, you’ll make smarter decisions and ultimately book more clients. You’ll also have a better understanding of your audience’s needs and preferences, allowing you to tailor your offerings accordingly. This insight is invaluable when trying to meet the demands of your clientele in the ever-evolving landscape of branding photography.

Seamless Integrations

Finally, let’s talk about Integrations. Flodesk allows you to connect with various marketing tools, making it easy to manage all your platforms in one place. This is a significant time-saver, especially for busy photographers who wear multiple hats in their businesses.

By integrating tools like Zapier, you can automate tasks across your apps. For example, if you run a quiz on Interact to gauge your audience’s branding photography needs, you can automatically segment them based on their responses. This not only saves time but also helps you maintain a consistent and organized email list.

With accurate data and seamless integration, you can focus more on what you love—capturing stunning brand images. You’ll find that your marketing efforts become more efficient, allowing you to spend less time on administrative tasks and more time on creating beautiful photography for your clients. This kind of efficiency helps you manage your business better and gives you more room to focus on your artistic pursuits.

By leveraging these four Flodesk features, you can enhance your email marketing strategy and foster deeper connections with your audience. If you’re a brand photographer looking to elevate your marketing game, I highly recommend giving Flodesk a try. It’s the best email marketing platform for photographers, equipped with tools to grow your email list, engage your audience, and book more clients—all while allowing you to focus on creating stunning imagery that tells a brand’s story.

So, if you’re still on the fence, remember that Flodesk combines user-friendly design, smart automation, and powerful analytics to help you succeed in your photography business. Ready to take your email marketing to the next level? Make the switch today, and see how Flodesk can transform your strategy!

Click here to use code ANGIEMCPHERSON to get 50% off your first year of Flodesk!