If you’ve followed my journey as a branding photographer and marketing strategist, you know I’m all about creating scroll-stopping, modern photos that elevate my clients’ brands. While I want to keep connecting with my DREAM clients, I don’t want to spend hours managing email marketing. I’d rather automate and nurture my leads so they’re excited to work with me. That’s why Flodesk’s simple yet powerful features are my secret weapon for turning subscribers into clients!

Here’s a peek into how my Flodesk setup works to automate and streamline my client experience—from the moment someone joins my list to the moment they book a branding photoshoot with me.

Step 1: Growing My Email List with Flodesk Forms

I believe the best way to attract new clients is to offer value right away—and what better way than with a free resource? As a branding photographer, I’ve created a handy Branding Photography Checklist for Entrepreneurs to help business owners start building their inventory of branding images. This checklist outlines the essential photos they should capture at their next shoot to elevate their brand.

I’ve embedded a Flodesk opt-in form on my website that allows visitors to instantly grab the checklist by simply entering their name and email address. This simple form (which you can easily customize with Flodesk’s drag-and-drop editor) is clean, professional, and perfectly aligned with my brand. No complex setup or tech headaches, just an easy way for potential clients to get something valuable for free—while I grow my email list!

Step 2: Tagging Subscribers for Tailored Follow-ups

Once someone opts in for the checklist, I’ve set it up to where Flodesk automatically tags them as Branding Photography Checklist Subscribers. This is key because I can then segment my list to deliver personalized content based on what my subscribers are interested in. It’s all about making sure the right people get the right message at the right time!

For example, if someone downloaded my checklist, I know they’re likely a business owner who is either preparing for or thinking about their next branding shoot. I’ll want to send them more content related to branding photography to build trust and show them the value of working with me.

Step 3: Nurturing My Subscribers with a Welcome Sequence

After the initial opt-in, Flodesk kicks into action by sending my subscribers through a carefully crafted nurture sequence. This sequence is designed to build a connection with potential clients and educate them about why personal branding photography is so essential for their business.

Here’s a quick breakdown of how my welcome sequence goes:

1. First Email: Deliver the Opt-In & Welcome
   I start by immediately delivering the Branding Photography Checklist for Entrepreneurs to my new subscribers, along with a warm welcome message. I also share a little bit about me—why I’m passionate about branding photography and how I help business owners build powerful brands with the right visuals.
2. Second Email: Why Branding Photography Matters
   This email dives deeper into the importance of having professional branding photos. I share insights on how branding photography can elevate a business’s image, attract high-value clients, and set a business apart from competitors. I always aim to educate in a way that resonates with my audience’s pain points and aspirations.
3. Third Email: Behind the Scenes of a Branding Shoot
   I love pulling back the curtain to show my clients what it’s like to work with me. In this email, I take subscribers behind the scenes of a branding shoot, walking them through my process and sharing testimonials from clients who have had successful shoots with me. This creates a sense of trust and transparency.
4. Fourth Email: Client Transformations
   In this email, I showcase some real-life client transformations—before and after photos that highlight how a branding session can completely elevate a business’s image. This is where I tie in the why of branding photography and show how it leads to more leads, more sales, and more success.
5. Fifth Email: How to Work with Me
   Now, it’s time for the call to action! In this email, I make it clear how my potential clients can work with me. Whether that’s by contacting me directly or scheduling a call to discuss their branding photography needs, I want to make it easy for them to take the next step. By this point, my subscribers have been nurtured, educated, and are ready to book!
   

Why This Setup Works for My Business

This email marketing system is powerful because it’s not just about sending random emails; it’s about creating a smooth, automated experience that nurtures leads and builds relationships over time. Here’s why it works:

• Personalization: By tagging subscribers based on what they downloaded (like the checklist), I’m able to deliver hyper-relevant content that speaks directly to their needs. Flodesk’s segmentation tools make this effortless, helping me avoid overwhelming my audience with irrelevant emails.
• Automation: I don’t have to manually follow up with every lead. Once someone subscribes, they’re automatically enrolled in the nurture sequence, which means I can sit back, relax, and let Flodesk do the heavy lifting.
• Consistency: Consistency is key in nurturing leads. This system ensures that I’m staying top of mind with my audience without having to create new content from scratch every time. I can focus on other aspects of my business while Flodesk takes care of the email marketing.
• Easy Integration: Flodesk integrates with the tools I already use in my business, making it easy to sync up my emails with my CRM, calendar, and other marketing tools. This seamless integration saves me time and helps me manage my business more efficiently.

So, if you’re a branding photographer (or any business owner) looking to streamline your email marketing and turn subscribers into clients, Flodesk is the tool you need. Trust me—it’ll change the way you do business!

Ready to take your email marketing to the next level? 

Click here to use code ANGIEMCPHERSON to get 50% off your first year of Flodesk!

Just so you know, I’m a proud user of Flodesk, and I may earn a small commission if you decide to sign up using my referral link. I only recommend products and services that I personally use and love, and Flodesk has been a game-changer for my business! I’m sharing my experience because I believe it can help other photographers (and business owners!) streamline their email marketing and turn subscribers into loyal clients.